The Italian-Iranian project on cultural tourism
Launched in 2019 by the Italian Embassy in Iran and the ICE Office in Tehran in collaboration with the Italian Alliance of Cooperatives and the Iranian Ministry of Cultural Heritage, Tourism and Crafts, and then interrupted due to the Covid pandemic- 19, resumed its operational phase with the holding yesterday of a round table at the residence of the Italian Ambassador in Teheran, Giuseppe Perrone.
Ambassador Perrone, in his introductory speech, mentioned the great potential for collaboration in the tourism sector between the two countries, which can open up with the progressive containment of the pandemic, also thanks to the already existing collaboration between Italy and Iran in the archaeological sector and in that of rural development with the involvement of Italian and Iranian cooperatives. This is in order to further develop the existing links between tourism and economic development and to provide impetus to the application of the latest generation technologies for the preservation and enhancement of the cultural heritage of the two countries.
During the round table, Italian speakers from the Alliance of Italian Tourism and Cultural Heritage Cooperatives, the Italian Association for Responsible Tourism and Cooperative Popular Culture and Iranian speakers from the Ministry of Cultural Heritage, Tourism and Crafts, the Iranian Center for archaeological research and the Iranian Chamber of Cooperatives.
At the center of the presentations, which took place partially online and partially in presence in the garden of the Italian residence, was responsible tourism and its niche sectors, such as historical-cultural and health tourism, the use of social media and new ICT technologies for the preservation and enhancement of cultural heritage, the training of human resources and the development of new tourism marketing strategies.
Among the next steps of the project, the Iranian mission in Italy for the visit to some leading Italian tourist sites and the learning of the best Italian practices in the sector and the start of the pilot project in Iran concerning the golden triangle of Khuzestan , which includes the renowned UNESCO sites of Susa, Shushtar e Changa Zanbil.